(PM) Berlin, 02.03.2012 - X5 Retail Group N.V. and “Mosoblformatsiya� announced about signing a joint agreement to establish a network of 60 supermarkets combined with pharmacies in the suburbs of Moscow. The Management believes to sell more units per sqm. compared to traditional pharmacy or supermarket outlets. This in return, will make it possible for the residents of Moscow suburbs to buy essential commodities and medical supplies at discount prices.

The first shopping center combined with pharmacy has been opened recently. The center includes more than 400 sqm selling space, 200 sqm. of the outlets belongs to the pharmacy.

Chameleon Pharma Consulting comments: Recently we have reported in the CIS & CEE Pharma News about a new innovative retail concept of Watsons in Ukraine. The idea of X5 retail in Russia also shows that the retail industry prefers to couple the retail with the pharmacy world to attract more consumers for their stores and establish more deep connections to potential shoppers.