The health insurance financed health care market in Germany and the so called second health care market have getting gradually become interwined. This trend will last within the next decade.
(PM) Vilsbiburg, 28.12.2016 - The health care market and the health care economy are subject to constant changes. This happens on the one hand unobtrusively and slow, and on the other hand very quickly. Much of it is visibly politically driven, but most of it is rather subject to entre-preneurial behavior. It has also become impossible to look at the health care market, its interaction and its different dynamics from a single perspective only. The actors, i.e. the entrepreneurs and decision-makers find it difficult to develop or maintain their own „panoramic ability“ in the health care market. This lack of transparency and sometimes also polarization of the health care market is fostered by a number of problems, challenges and risks within the media. At the same time, however, there is an increasing market concentration, the development of „more compact“ units and higher company growth: for example the hospital and rehabilitation companies are not only growing in volume and internationally, but they are also developing into educational groups. The laboratory sector is experiencing industrialization, the players from the wide range of the health care market are cooperating in health centers and the fitness industry is experiencing a non-stopping boom, just to quote three more examples.At the same time the ghost of a human resource reducing industry 4.0 is also painted on the wall in some areas of the health care system. In parallel, however, the patient and the (still) healthy consumer is paid too little attention, i.e. time, due to lack of sufficient budgets. It should also be noted that health policy is overrating the ability of health care providers, e.g. The Joint Federal Committee (G-BA), the cost object and overcharges it simply with always new tasks. The increasing demand for resources in the health care sector will be hardly any more calculable, last but not least because of the worsening of the (socio-) demographic situation with its cost burden as well as the unmanageable costs of the long-running refugee waves and thus new costs covered by no income (health) costs.It is also uncertain whether the revenues in the Second Health Market (expenses of companies and consumers or patients for health who are not covered by SGB costs) will continue to rise. However, the revenues of the Second Healthcare Market already amount to more than 150 billion euros, which is half of the health care costs financed by the health care system. However, these revenues depend massively on the overall economic development of the country. The mechanism to open up efficiency gains and new market shares in the future, is now clear for a large number of players in the health care market and health economy: an increase in cooperation across the health sectors as well as the integration of health care providers from the Second Health Market into the whole value chain from health care and health promotion to the field of repair medicine overrated by the media, will help to open up the opportunities. The respective prerequisites for cooperations also form the basis for the present handbook of the German health care market. In addition to a broad presentation of the Second Healthcare Market, the regulations and training of the various health professions and activity fields are also examined in light of their respective development. They form the defining foundation for future entrepreneurs or employees to work especially in the Second Healthcare Market. In addition, for the first time, regarding the two aspects of health promotion and cost-efficiency, the healing teachings branches imported decades ago as well as the healthcare sector centering around the subject of „corporate/company health ma-nagement“ play an important role in the presentation.„Healthcare Market in Germany“ is intended to promote the „Panoramic ability“ of entrepreneurs and decision-makers throughout the German-speaking world, which fosters their economic success due to the increased transparency of the markets and industry and the identification of possible starting points for cooperation with stakeholders from others Industries. That this is possible and actually self-evident often results from the fact that many health services and services have the same or similar historical roots: That is the reason for an introductionary „look back“ in order to be able to optimally shape the future. By doing so it gets easier to get involved in seemingly „strange“ or even „absurd“ sectors and industries.The handbook (written in German) is of high interest to decision-makers and participants in the fields of health insurance companys, (medical) healthcare providers as well as further health professions, medical technology, IT and service providers, wholesail and retail, B2B-businesses, cross-selling partners, associations, university and reasearch, consultancy and PR agencies. Further information, a reading sample and the order form website
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ANSPRECHPARTNER/KONTAKT
dostal & partner management-beratung gmbh
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publikationen@dostal-partner.de
www.dostal-partner.de
ÜBER DOSTAL & PARTNER MANAGEMENT-BERATING GMBH
Die 1990 gegründete dostal & partner management-beratung gmbh, Vilsbiburg, ist mit seinem Beratungs-, Marktforschungs- und Workshop-Angebot seit 1992 im Ersten und seit 2006 auch im Zweiten Gesundheitsmarkt tätig. Für Krankenkassen, Unternehmen aus klassischen medizinischen Branchen und Selbstzahler-Märkten schaffen die Experten nachhaltige Marktpositionierungen und unterstützen erfolgreich die notwendigen Veränderungsprozesse. Gesundheitsmarkt-Studien, Expertenpanel, Marktanalysen sowie Gutachten liefern für die Kunden die Basis für mehr Umsatz im relevanten Markt. Fokussierte Ziele sind die nachhaltige Marktpositionierung von Kostenträgern und Gesundheitsunternehmen durch konsequente Markenarbeit, strategische Ausrichtung, vertriebliche Aufstellung und Effizienz im Unternehmen. Seit 2013 wirkt das Unternehmen federführend an der Entwicklung der südostbayerischen Präventionsregion „Xundland® Vils-Rott-Inn - Entschleunigen und relaxen im schönen Niederbayern“ mit. Die angeschlossene Xundland®-Akademie bietet u.a. auch BGM-Angebote für KMUs an.
